Is the hair dull, dry and damaged? Is it curly, wavy, frizzy, overly voluminous or unmanageable?
Application of our keratin treatment puts an end to all that.
Brazilian Hair Straightening Treatments
Brazilian Hair Straightening Treatments eliminate frizz, straighten the hair and last about three months. These keratin-based treatments are performed on all types of chemically-treated (bleached, hi-lights, colored, permed, relaxed or previously straightened) and virgin hair.
These treatments aim to straighten curls and waves and to reduce frizz. The treatments do not guarantee completely straight hair, although if performed correctly they can reduce between 50 and 80 percent of the curl depending on the original hair texture. Treatments last around 10–12 weeks and repeating the treatment every few months will allow for treatment of new growth.
Depending on the treatment used downtime after it is performed ranges from no-wait to a 72 hour period in which the recipient cannot:
- wash or wet the hair,
- exercise,
- tuck the hair behind the ears,
- pin it up with any hair clip, pony tail holder or headband, as doing so may compromise the result of the treatment.
These treatments aim to straighten curls and waves and to reduce frizz. The treatments do not guarantee completely straight hair, although if performed correctly they can reduce between 50 and 80 percent of the curl depending on the original hair texture. Treatments last around 10–12 weeks and repeating the treatment every few months will allow for treatment of new growth.
Depending on the treatment used downtime after it is performed ranges from no-wait to a 72 hour period in which the recipient cannot:
- wash or wet the hair,
- exercise,
- tuck the hair behind the ears,
- pin it up with any hair clip, pony tail holder or headband, as doing so may compromise the result of the treatment.
How does it work?
When it comes to keratin, tough is good. Its strong protective qualities improve the hair both inside and out. Unique ingredients that gently blends with the hair on your head. It brings to hair what it was lacking to begin with and what it has lost over the years.
The smaller keratin molecules penetrate the hair cortex improving and repairing the quality of the hair from the inside. The added strength, elasticity and moisture results in the smooth, soft, shiny and straightened affect. The larger molecules coat the hair cuticle and take the environmental insults such as UV rays, smog, and smoke for your hair on the outside. Further damage to the hair shaft is prevented. |
What is a Brazilian Keratin Hair Treatment?Keratin is a type of protein high in Sulfur and the amino acid cystine, making it tough, elastic and insoluble. These qualities are fundamental to the strong structural role keratin often plays in nature. It is a major component of horns, hooves and wool. In fact, keratin is the main protective substance in our hair,
skin and nails. |